Thursday, April 03, 2008

The Lizard Rides Again!

Posted today on the Cannondale web site:
SoBe/Cannondale Team Reunites on Pro-Am Race Circuit. SoBe and Cannondale Bicycle Corp. are again teaming up to field approximately 50 riders on the co-ed SoBe/Cannondale mountain bike team.

“The reunion of SoBe and Cannondale lends a lot of excitement and value to the cycling scene,” says Jeff Dubiel, vice president of marketing for SoBe. “SoBe has always been about healthy, activing living, and this team helps us underscore that message. We’re thrilled to be back in the mountain biking arena, and look forward to delivering the fun and function of SoBe to mountain biking fans.”

The pro-am team is comprised of riders ranging from age 17 to 40-plus. Riders participate in all off-road events, from the Great Divide Race to short track to dual slalom races. During the three-year contract, the team will receive mechanical support from Eric Saletel, a U.S. Cycling Federation-trained mechanic with experience wrenching on the World Cup circuit. Saletel will drive a truck towing a fully stocked, 36-foot trailer emblazoned with the team’s distinctive graphics.

“We’re elated to have SoBe partnering with us once again,” says Matt Mannelly, CEO of Cannondale Bicycles Corp. “This team hits a unique sweet spot in the cycling world, giving up-and-coming riders the opportunity to hone their skills against more seasoned, professional riders. The all-inclusive nature of the team simultaneously inspires outdoor sports participation from non-racers.”

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