Monday, January 21, 2008
SoBe returns to Cannondale
SoBe has returned to be the main sponsor for the Cannondale MTB team for 2008. Some may remember the SoBe name from a few years ago when they were the sponsor prior to the Bear Naked team. My understanding is the Bear Naked will continue to support the team but in a different capacity.
The new uniforms look sweet, much better in my opinion than the green and yellow ones from before. I haven't seen them in person yet but pictures of the kits are in the Cannondale fall/winter clothing catalog.
There has not been any formal press announcement that I know of but I would expect something before too long.